Seller Help Center

Shop management

Open a shop!

Welcome to selling on Pranalink. This guide will help you set up your shop to sell on Pranalink and add your first listings. Pranalink is a meeting place connecting the world's energies. It is an online marketplace where sellers can easily reach to their customers and earn revenue. Pranalink offers the online platform to its sellers at an attractive fee. You can follow the below steps to open a shop and start selling on Pranalink.

Register as a seller

How to register as a seller?

If you are not a registered user in Pranalink:

  1. Click on 'Sell on Pranalink' option at the top right of the Pranalink homepage or visit this link
  2. Seller's home page will appear. Click on 'Open your shop' option.
  3. You can also choose the 'Register as a seller' option in the 'Exchange' section.
  4. On clicking the 'Open your shop' option, you will be redirected to 'Register as a seller' form. Fill out the details. The 'Register as a seller' application form includes fields such as 'First name, Last name, E-mail, Shop name, Password and confirm password. After entering all the mandatory fields, click on the checkbox below to accept Pranalink's Terms and Conditions. Then click on the 'Create an account' option.
  5. You will receive an e-mail verification link on your registered email id. Click on the link to confirm your account.
  6. On confirming your mail id, you will be redirected to the page where you can create your vendor profile.

If you are already a registered user in Pranalink:

  1. Login to your Pranalink account using your credentials.
  2. Click on 'Sell on pranalink' option on the top right of the website
  3. Click on 'Open your shop' option.
  4. You can also choose 'Register as a seller' option in the exchange section and then click 'Open your shop'.
  5. You will be redirected to a 'Become a seller' panel. Enter your shop name and click on the save option.
  6. You can now enter your profile information in the 'Edit Profile' window.

How to create a vendor profile?

The vendor profile will help customers to understand your shop better. A good and appealing vendor profile can attract more customers to your shop. Pranalink Vendor application form consists of some mandatory fields and optional fields. We suggest you fill out all relevant fields to help the buyers understand your shop and products better.

Fill out the relevant fields to complete your vendor profile.

  • Shop Logo and Banner:

Start by adding your shop logo and banner to the provided fields by uploading the file, subject to the specifications given. Upload clear pictures of your official logo (if any) or other suitable images of your choice that represents your brand and can make a strong first impression on the viewers.

  • Shop title and tag line:

Mention your shop name. Add a short and catchy caption for your shop as a tag line. A good tag captures a business's essence and personality.

  • Shop country and locality:

This will help the customers to filter products based on shop locations. Select your shop location (country) from the drop-down box. Also specify the name of the city/town name, where your shop is situated.

  • Contact Number:

Enter your contact number with the country code. Example: (123)456-7890

  • Tax no. / GSTN / VAT ID:

Enter your shop's Tax registration number or GSTN, whichever is applicable.

  • Company description:

Describe how your business started and evolved, and what your vision for the business is. Mention the key highlights of your shop, the initial drive to start your shop, how your business has grown over the period, and other interesting details that may help buyers to connect with your brand on a personal level. Try to describe your shop in your unique way.

  • Return & Refund policy:

This section will help buyers to know about your return and exchange policy before purchasing from your shop. Vendors have the right to accept or reject returns requested by the buyer. If you accept returns or exchanges, then you should specify timeframes within which the buyer has to contact you and ship the product(s) back. You should make sure your return and refund policies conform to buyer protection laws and other relevant laws and regulations of your state.

  • Terms and conditions:

Mention all terms and conditions a buyer should agree to purchase from your shop. This will ensure a proper understanding and no conflicts with the buyer in the future.

  • Meta Keywords:

Use the best suitable words to describe your shop and your products. Think like a buyer and choose those words a buyer would search for when looking for your products or shop. These tags will help search engines to understand the contents on your page. This can help improve the visibility of your shop and listings in search engine results for various sites. These words will appear in three key places - browsers, search engine results, and external social media sites such as Facebook or Twitter. (60 characters)

  • Meta Description:

The Meta description is intended to be a summary of the content found on your page. This will be the text shown under your page title on a search engine results page. Use keywords that you think the buyers will search for to find your shop and products. (170 characters).

  • Shipping Policy:

Shipping is a major matter of consideration to customers when deciding to make a purchase. Your shipping policy must include details of carriers, pricing, pickup, drop-off, or delivery preferences. Whether you dispatch your orders yourself or use a third party to help with fulfillment, you are responsible for ensuring orders are sent to buyers and are received by them. It is important to communicate your shipping policies to buyers. This section shall include time taken to ship the order, the list of carriers you use for shipping, delivery options available to buyers, return shipping policies(if any), shipping charges, etc.

  • Shop Policy:

Pranalink is an online marketplace made up of independent sellers who run their shops. It means that each seller is responsible for your shop policies regarding shipping, cancellation, refunds, exchanges, and returns. The policies will vary from shop to shop. Please enter all the specific policies of your shop that you would want the buyers to know. These policies will be displayed right next to your product when the buyer views your product on our website. You can edit your shop policies as required from time to time. A timestamp will show the last time when policies were changed. 

  • Social media Information:

In this section, you can provide your shop page links to Social Media sites.

  • Payment Information:

In this section, you may include your payment information. This can include your bank account details or any other payment option through which Pranalink can pay you in case of emergencies or any issues with the payment gateway.

After completion of your vendor profile information click on the 'Save profile' option on the top right of the page to update your profile.

Edit your profile

To edit your vendor profile once created:

  1. Go to Vendor Dashboard > Settings > Profile Settings
  2. You can edit and save your profile information in the edit profile information page

How to list your product?

Once you have successfully created a shop and updated your vendor profile, you are ready to start adding products to your shop.

To add products to your shop,

  1. Go to your vendor dashboard
  2. Go to products option in the menu bar on the left side of your dashboard
  3. Click on the 'Add products' option. You will be redirected to the product listing page where you can list the products you sell. The product listing page consists of both mandatory and non-mandatory fields.

Listing a product

To list an item in your shop:

Select an attribute set:

The first step to list a product is the selection of an attribute set to which your product belongs. You can choose one attribute set suitable for your product from the drop-down menu and then click on 'continue'.

You will be redirected to an 'add product' form. The form has six sections:

  1. General information
  2. More information
  3. Shipping
  4. Related products
  5. Up-sell products
  6. Cross-sell products

General information

This section consist of the following fields:

  • Product category

You can select suitable product categories from the drop-down list. Pranalink category selection is a little bit different from other sites. You can select multiple categories you think your product can come under. The default category and shop category are provided as general categories that you can choose for all the products.

For example: If your product is a jewelry item, then you can select the Default category first, and select shop then selects jewelry. Then click on 'Done'.

  • Product name

This field is known as parent title, where you can provide the name of the item you are listing. We recommend placing words and phrases that buyers are likely to search for while looking for products that you sell, in your listing title. The ideal length of a product title is around 80 Characters. Small titles will improve the shopping experience of buyers by making it easier for them to find, review, and buy your item.

  • Description

Provide a brief overview describing the key features of your product. Your description should convey to the buyer, what exactly your product is and why is it worth buying. The main purpose of a product description is to provide customers with details about the characteristics and benefits of your product to persuade them to buy it. The description can be about the item, your process creating or finding it, its characteristics, dimensions, weight, material, etc. (whichever applies to your item).

Points to be noted while drafting product description:

  1. Focus on your ideal buyer
  2. Entice buyers with benefits
  3. Appeal to your buyer's imagination
  4. Use attractive and sensory words
  5. Tempt with social proof and examples
  • Price

Enter the price of your product. Here you mention how much this item will cost your buyers. This will appear in your preferred currency.

  • Special price

For a specified time, a vendor can offer a special price to its customers. Special price should be less than the actual price given. Offers will help the vendors to attract more customers. To offer a special price for a specific period, 'Special price from' and 'Special Price To' fields are available to set dates. You can set the period for which the offer will be applicable.

  • Stock

Stock is the total quantity of goods or merchandise kept on the premises of a shop and is available for sale. For quantities greater than one, this listing will renew automatically until it sells out. Refer to our pricing policy to know about listing fees.

  • Stock availability

If the stock is available for sale, select the 'In stock' option. If the stock is not available for sale select 'Out of stock'.

  • Tax class

If your product is taxable under law, select the 'Taxable goods' option. If you choose taxable goods, on the purchase of your product, at the time of checkout, the tax amount will be calculated based on applicable tax rates entered by you for specific locations, based on the location of the buyer. If your product is not taxable, choose 'Non-Taxable Goods'.

  • Meta title

Give a suitable Meta title for your product. This can be the same as your product title. The Meta title must include words likely to be used by those searching for products that you sell. It serves as both an attention grabber and a summary of what the product is, so that customer can make an informed decision on whether they want to purchase or not.

  • Meta keyword

These tags will help search engines to understand the content on a page. It will appear in three key places: browsers, search engine results pages, and external social media sites such as Facebook or Twitter. (60 characters)

  • Meta description

The description tag is intended to be a summary of the content found on the web page. (170 characters).

More information

Fields in this section will vary according to the attribute which you choose. We suggest not to skip any field and provide all the required details of a product to help the buyer understand your product better. One of the key elements to address is:

Product Image:

Add the real images of your product. You can browse images from your computer or drag and drop the image to upload it. You can add multiple photos at once. To change the order of your images, click on a photo, and drag it to the left or right. Click on the images to find options to choose the role of each image. Click on the trash can icon at the bottom left of the uploaded image to delete the image.

Special instructions to add an image:

  • Add as many as you can so buyers can see every detail.
  • Use natural light and no flash.
  • Include a common object for scale.
  • Show the item being held, worn, or used.
  • Shoot against a clean, simple background.

Shipping

Setting up shipping charges:

The vendor can provide shipping details in two ways;

  • Setting up a default shipping charge
  • If you set a default shipping charge, the fixed charge will automatically apply to all orders you receive.
  • To set a default shipping charge, in the 'Per country per product shipping' panel enter the amount chargeable for shipping in the 'Default shipping charge($)' field. You can ignore the panel above to fill in country/region-specific shipping charges.
  • Setting up a shipping charge either based on the country or region to which the product is shipped.
  • If you set different shipping rates to different countries/regions, then shipping will be charged at rates applicable to the destination location provided by the buyer, to which the product is shipped.

To set-up, different shipping rates according to the destination follow the below steps:

In the shipping section, go to 'Per country per product shipping' panel.

Click on the '+' button on the right and fill up the given fields

  • Select apply on: Choose if you would like to apply the shipping charge based on the destination country or region.
  • Select country/region:

If you have selected 'region' in the previous field, then select a region from the drop-down list of regions.

If you have selected 'country' in the previous field, then select a country from the drop-down list of countries.

  • Shipping cost ($): Enter the shipping charges you charge to the specified location.
  • To remove any country/region, click the delete icon under action.

Processing time:

In this field you can update the number of days/weeks it would take to ship a product once ordered by a buyer, from your shop. Select days/weeks from the drop-down list or choose 'custom range' and provide the required time.

Related products

Related products are shown to customers in addition to the item the customer is looking at. Choose your products that you would like the buyer to view as related products to the product you are presently listing.

Up-sell products

An up-sell item is offered to the customer at a higher price or higher quality as an alternative to the product the customer is looking at. Choose which products you would like the buyer to view as up-sell products.

Cross-sell products

These 'impulse-buy' products appear next to the shopping cart as cross-sells to the items already in the shopping cart. . Choose which products you would like the buyer to view as cross-sell products.

After filling out all the fields click on the 'Save' option to complete the listing process. On clicking the save option you will see a message 'Your product has been successfully saved'. The product is now added to your product list where you can edit or delete the products listed.

To edit the product details once listed:

  • Go to vendor dashboard
  • Select 'Products' from the list of options on the left
  • Select 'My products list'. You will find a list of your products.
  • Click on the 'edit' icon corresponding to the product under the action head, confirm by clicking the 'yes' option in the pop-up box. Make the required changes.
  • Click on the 'update' option on the top right the page to update your changes

Vendor Dashboard

Each vendor has a Vendor's dashboard in Pranalink where you can manage and review the functioning of your shop.

Dashboard

This area will provide a clear image to the vendor regarding the performance of their shop on Pranalink. In the dashboard, you will be able to measure and analyze the shop performance based on various metrics such as a total number of orders shipped, completed, returned, etc., top-selling products, price rating, value rating, and comments and reviews about your shop.

Orders

This section will provide the details regarding all the orders you have received through your Pranalink account. You can view the details regarding each order such as order number, the date on which products were purchased, product details, total cost, customer details, the status of the order, etc.

Products

The product tab consists of two options. They are;

  • Add products

After the first listing, the vendor can use 'Add products' options to list more products to your shop on Pranalink.

  • My products list

If the vendor wants to edit any details of the products listed:

  • Click on the 'Products' menu in the vendor dashboard
  • Select 'My product list'.

You will be redirected to a new page where you can see a list of all products listed by you in your shop.

  • Click on the 'edit' button under the action head corresponding to the product which you want to edit.
  • Confirm to edit by clicking the 'yes' option in the pop-up box. You will be redirected to the product listing page where you can edit the product details.
  • After all required edits, click on the 'update' option on the top right of the page to update your changes.

Customers

The customer's section will allow you to view the list and details of your buyers. This section will show the list of your customers, their e-mail id, name, details of your products purchased by them, the total amount they have spent on your products, etc.

Transactions

This section allows you to view details of all transactions processed through the website and other information like your total earnings, withdrawals, payout, remaining payout, etc.

Packing Slip Address

In this section, the vendor can save Invoice and Packing slip address, VAT, and other tax information of your shop for further reference.

Review

In this section, you can see details of reviews received for your shop and products such as:

  • Price rating
  • Value rating
  • Quality rating
  • Feedback summary
  • Feedback review

Settings

This section includes the following features:

Profile settings

If you wish to edit any of your profile details, you can do so by following the below steps:

  • Click on the 'Settings' option in the menu on the left side of the vendor dashboard
  • Select 'Profile settings' option
  • The Edit seller profile window will appear. Edit the required fields and click on the 'Save Profile' option on the top right to update your changes to the profile.
Shipping settings

The vendor should provide the details of shipping origin in this section, which is the address from where the products of your shop are shipped. The vendor can set the shipping origin address by following the below steps:

  • Click on the 'Settings' option in the menu on the left side of the vendor dashboard
  • Select 'Shipping settings' option
  • Enter the address details. (In this section, all fields are mandatory)
  • Click on the 'Save' button on the top right of the page to save the address.
Payment Settings

Connect to Stripe

Pranalink has integrated Stripe as its payment gateway. A vendor should open an account with Stripe and activate the Stripe account, to receive payments and process refunds for your products sold through Pranalink online marketplace. Follow the below instructions to create your Stripe account:

  • Go to your vendor dashboard
  • Click on the 'Settings' option in the menu on the left side of the vendor dashboard
  • Select 'Connect to Stripe' option
  • Click on the 'Connect with Stripe' button
  • Enter the required details and activate your stripe account.

Refer to Stripe: Help & Support for any queries regarding activation of your stripe account

  • US Sales tax - This tool is only available to sellers located in the United States.

Each vendor is responsible for collecting and reporting taxes for their Pranalink sales. Tax regulations vary by location and filing requirements may be subject to deminimus rules. If you are not aware of how to charge tax or whether you are subject to charging tax, we recommend you to consult a tax expert in your area. Pranalink being an online e-commerce marketplace, can't provide specific tax advice to all our vendors. In the future, if the law requires, (e.g., when the volume of sales reach certain thresholds), Pranalink may be required to remit sales tax on behalf of their vendors in certain jurisdictions. Pranalink will notify vendors of such change in advance and will institute the necessary platform changes when required.

In this section, you can set specific tax rates for different US states or set rates based on US zip codes as per your tax requirements. The tax amount will be applied based on the shipping address only if you set a sales tax rate to that particular location to which the product is shipped. The final price of the product in which buyer purchases will include the tax amount. Pranalink can apply only one tax rate to order. Tax rates may change from time to time, so please remember to check tax updates regularly and make sure the tax rates you have set are correct.

Adding a tax rate

Follow the below instructions to add a tax rate;

  1. Go to the vendor dashboard.
  2. Click on the 'Settings' option from the left side menu of the vendor dashboard
  3. Click on the 'US Sales Tax' option. US Sales tax settings window will appear.

The vendor can set tax either based on state or zip code.

To set tax rates to state-wise:

  1. Select the 'state' option from three options at the top
  2. Choose a state in the US from the dropdown list
  3. Click on 'Add tax rate' option
  4. A new row will appear with the name of the state you have selected
  5. Enter the tax rate applicable to the particular state
  6. If the state has any rules to impose tax rate on the price inclusive of shipping charges, then you can select the check option below 'Apply to ship?' heading.
  7. If you want to remove any tax rate already added, click on the 'remove' option.
  8. Repeat the above-said steps to add tax rates for any additional states and enter the tax rates to be charged.
  9. Click the 'Update tax settings' option to save the tax rates entered by you.

To set tax rates based on zip code:

Please note that the Zip code range rates override state rates. The vendor has the option to set tax rated based on zip code in two ways:

  • Zipcode range wise

You can set the tax by grouping zip codes.

  • Select the 'Zipcode range' option from three options at the top
  • Enter the starting Zip code and ending the Zip code of the Zipcode range you wish to add.
  • Click on the 'Add tax rate' button
  • Enter the tax rate
  • If the tax rate is to be applied on shipping charges as well, check the checkbox below 'Apply to ship'.
  • If you want to remove any tax rate already added, click on the 'remove' option.
  • Repeat the above-said steps to add tax rates for any additional ranges of zip codes and enter the tax rates to be charged.
  • Click the 'Update tax settings' option below to save the tax rates entered by you.
  • Zipcode wise

The vendor can set the tax based on specific zip codes. For each zip code, the vendor can set different tax rates.

The below shown are the steps to set tax based on zip code.

  • Select the 'Zipcode' option from three options at the top
  • The remaining procedures are the same as adding tax rate, zip code range wise as mentioned above.

After adding tax rates to your shop, new listings that you create as taxable goods will have the tax rate applied by default. We recommend you to check the older listings, especially listings created before setting up a tax rate, to make sure these items are marked as taxable for the tax rate to be applied on checkout.

Steps to follow after receiving an order?

Once an order is placed, you will receive notification from Pranalink about the same. You can view the details of the orders received by you and your order history from your vendor dashboard.

View and Manage Order:

To view details of orders received by you and to manage your orders:

  1. Go to your vendor dashboard
  2. Click on the 'Orders' option from the left side menu. You can see the list of orders received by you in your shop.
  3. Click on the 'Order' option under the 'view' column to see all details of a particular order.
  4. You can manage matters related to the invoice, shipments, and refunds of a particular order in this Manage Order window.

Create shipment for your order:

Once the product ordered has been shipped to the buyer from the shipping origin, you can update the status in your dashboard by creating a shipment

  1. Go to 'Orders' on your vendor dashboard
  2. Under the 'View' column, click on 'order'.
  3. After verifying the order, click on the 'Ship' option at the top right of the page
  4. A prompt message will appear for confirmation
  5. Confirm to create a shipment for your order. Once the shipment is confirmed, the order status will be updated as 'Shipped'.

How to update the shipment tracking number?

Once you have created a shipment for your order, you can update shipping and tracking information in the shipment window.

  1. Go to 'Orders' from vendor dashboard
  2. Under the 'view' column, click on the 'order' option corresponding to the specific order you want to update.
  3. Select the 'shipments' tab from options on the top.
  4. In the Shipment page, scroll down to find the shipment and tracking information panel
  5. Choose the carrier through which your product has been shipped, from the drop-down menu, or select custom value and enter the title of the carrier and the tracking ID.
  6. Click on the 'Add' option to save the shipping and tracking information.
  7. Click on 'Send Tracking Information' on the top right of the window to send the tracking information to your buyer. This will enable the buyer to track the order placed, by using the tracking ID provided by you.
  8. You will be notified of the information being sent to the buyer and will be brought back to the Manage Order page.
  9. You can also print the shipment information using the 'Print Shipment' option on the top right of your shipment window.

How to send an invoice to a buyer?

  1. Go to 'Orders' from vendor dashboard
  2. Under the 'view' column click on the 'order' option corresponding to the specific order you want to update.
  3. Click on the 'Invoice' tab from options on the top.
  4. Click on the 'Send E-mail' option to send the invoice to the buyer.
  5. You will see a pop-up indicating the message has been sent
  6. Go back to orders to see the status of your order

How to initiate a Refund?

  1. Go to 'Orders' from vendor dashboard
  2. Under the 'view' column click on the 'order' option corresponding to the specific order you want to update.
  3. Click on the 'Credit memo' on the top right of the screen.
  4. A credit memo will be created for the order to initiate the refund.
  5. You can edit the information in the credit memo as required. If you want the item returned to add up to your existing stock of the product, check the checkbox below the 'Return to stock' option in the 'Items to Refund' panel.
  6. Scroll down to the bottom of the Credit Memo window, to find the Refund option
  7. Click on the 'Refund' option to initiate refund procedures. On clicking a refund, the amount received on the order will be automatically deducted from your stripe account and refunded to the buyer.
  8. You will be brought back to the Manage Order page
  9. On a refund being successfully processed through your Stripe account, you can find the order status as 'Refunded'.

How to delete your Pranalink account

To delete your account on Pranalink, please e-mail us at [email protected] We will evaluate the status of your orders and payments and initiate procedures to delete your Pranalink account.